In a world where inboxes are full of spam and timelines are bursting with brands fighting for attention, the humble letter stands out.  

The last decade has seen a dramatic increase in businesses using social media to convey their brand messaging; its success is due, in part, to the fact that it is accessible to all businesses regardless of their budget. Business owners began leveraging social media to reach customers in their own homes at no cost, and the number of brands with an online presence skyrocketed. Now almost every business you know is on Facebook at the very least, right?  

However, this meant that socials very quickly became saturated with brands vying for the attention of the same pool of users. Organic social is no longer as effective as it once was, and many brands are finding it necessary to funnel substantial amounts of money into paid media just to ensure that their content is seen by their target audience. Recent Instagram data suggests that only 10% of your followers will see your content on their feed. So, even brands who have worked hard to accumulate a large, loyal following will likely struggle to reach the screens of their audience. This is where Direct Mail differs.  

Do you remember letters? You know, the words printed on the actual paper that arrive through your actual letterbox? Yes, they still exist, and are a very effective way of communicating with your customer base – now more than ever. 

Direct mail allows businesses to provide their customers with a tangible source of information that commands their attention. You can convey far more detail in a letter than an SMS, for example, while still approaching each customer personally. When sending Direct Mail on behalf of our clients, we can pull from multiple data sources to produce promotional material that includes offers that are personal to each individual recipient. For example, we can create personalised birthday cards that contain references to each individual’s current number of membership points alongside a unique birthday offer. This type of advertising commands the attention of the recipient; you have to pick up the letter that lands on your doormat, you can’t just scroll past it.  

As opposed to the one-size-fits-all nature of social media advertising, Direct Mail is based on real consumer data and customer demographics; by considering the sex, age, location, interests, and consumer habits of your target audience, we can create personalised promotional materials that they will want to engage with. Marketing in such a targeted way will give you an edge on your competitors who reach their customers through generic digital means alone.  

If you aren’t seeing the results you want from digital marketing alone then get in touch with us and we can start planning your Direct Mail campaign today!