Capturing customer data is an essential part of any successful marketing strategy. With customer data, businesses can gain insights into customer behaviours, preferences, and needs, allowing them to tailor their marketing efforts accordingly. This data can be collected through various channels, such as online surveys, social media analytics, or customer relationship management (CRM) software.

The goal was simple: bring BJ’s Bingo to a younger audience and get them in the door. With a clear brief and budget in place, the team got to work on a multi-channel campaign that would reach out to potential new customers through a variety of channels.

A quick response (QR) code is a type of barcode that can be read easily by a digital device and which stores information as a series of pixels in a square-shaped grid. QR codes are frequently used to track information about products in a supply chain and are often used in marketing and advertising campaigns.

The team at Shipley Creative have been busily preparing for their appearance at the Bingo Hub at EAG 2023. EAG at London’s EXCEL exhibition centre is the event that now kickstarts the annual calendar of events for the gaming industry. Anthony Halliwell, General Manager, explains “Our last outing at London’s EXCEL was pre-pandemic in 2019 and we‘re super excited to be returning to EAG in January 2023.” Anthony continues, “As a leading supplier of marketing materials, direct mail and print to the gaming industry, EAG is the perfect opportunity to meet new and existing clients.”

For Paul, his path into the creative world started aged 8, after discovering a love for vinyl records and music. He spent his youth developing his understanding of music and the effect it can have on people. Redesigning album covers and creating new ones for imaginary bands; eventually, this evolved into his after-school job.