
Dos and Don’ts of Direct Mail
Direct mail can be a powerful way to reach customers and drive sales, but it’s essential to do it right. In today’s digital age, it can be easy to overlook the effectiveness of physical mail. But as the old saying goes, “one man’s trash is another man’s treasure.” And when it comes to direct mail, that couldn’t be truer. Here are some dos and don’ts to help you get the most out of your direct mail campaigns.